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Life Insurance Statistics, Facts, And Industry Trends For 2025

Writer's picture: Thongkhoun PathanaThongkhoun Pathana

Written by Anthony Martin


Life insurance coverage is one of the simplest ways to ensure your family’s financial security and peace of mind, though 48% of Americans don’t have it. We pulled the most current life insurance statistics to showcase the benefits of coverage, evolving consumer beliefs and trends, and a growing insurance industry.


Fact Check

Key Takeaways

  • While 52% of Americans have an insurance policy, men (55%) are more likely to be insured than women (49%).

  • Over 100 million Americans are uninsured or underinsured.

  • 30% of Americans would suffer financial hardship within one month of the unexpected death of a wage earner.

  • The value of all reported direct life insurance premiums in 2022 was $879 billion.


Statistics On Life Insurance At A Glance

No matter your walk of life in this country, it’s a good idea to cover your dependents and loved ones with a life insurance policy. But, many Americans (42%) hesitate to get life insurance because they believe it costs too much (even though consumers overestimate costs by 3-6 times the actual rates).[10]

Worse, they might avoid it altogether because of procrastination. Explore key facts to learn more about life insurance as a tool for financial security below.

  • Covering burial and final expenses is the #1 reason that Americans purchase life insurance, with 60% stating it’s important to them.[10]

  • 64% of women say “paying for burial expenses” is the top reason they have life insurance, compared to 56% of men.[10]

  • 23% of Americans only consider life insurance for burial and final expense coverage.[10]

  • Whole life insurance or IUL premiums vary with age, health, and policy size. Monthly costs for a high-value $100,000 policy range between $156 for a 35-year-old woman up to $1,856 for an 85-year-old man.

  • $197,000 is the average life insurance policy size for new contracts in 2022.[4]

  • 33% of men feel they are very knowledgeable about life insurance, compared to just 22% of women.[10]

  • Roughly a quarter of men (20%) and women (27%) consider life insurance as a way to supplement retirement income.[10]

  • Almost one-third (30%) of Americans would suffer a financial hardship within one month of the unexpected death of a wage earner, while 38% only have a six-month runway.[10]

  • The number of policyholders who prefer direct or digital channels rose from 38% to 54% because of the COVID-19 pandemic.[16]

  • 68% of people with dependents enrolled in life insurance feel financially safe compared to 47% of people without a policy.[13]

  • Almost half (4 in 10) of people with life insurance wish they had purchased policies when they were younger.[12]


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